Why we launched eZeliving
FACT 1 - in today’s 900 channel world more consumers are turning away from traditional media as a primary source of information.
FACT 2 - with so many products and services on the marketplace making purchasing decisions has become a daunting task that often leads to indecision.
FACT 3 - with growing competition more companies are failing to distinguish themselves.
FACT 4 - consumers demand product insight on their time and on their terms. AND,
FACT 5 - for businesses to thrive they need to provide the right kind of product knowledge that will build consumer trust and loyalty.
In recognizing these challenges, our mission is to help companies present their products and services using a more customer centric language.
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eZeliving is Search Engine Optimized
eZeliving.com has a dynamic infrastructure that incorporates the best of global branding, sales techniques, and call to action marketing.
One of the advantages of being on eZeliving.com over other portals is that we are fully Search Engine Optimized. Any “topic specific” headline we add on our pages will get first page Google ranking within 48hours.
For example try typing these headings in Google and see for yourself.
• WHEATGRASS, IT’S GOOD FOR YOU
• P. F CHANG’S CHINESE BISTRO … YOU GOTTA TRY IT OUT
• THE MYTHS ABOUT DIETING AND EXERCISING
• DESIGNING A RICHER HOME WITH FENG SHUI
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We Create Consumer Focused Content
All of the content that is produced for eZeliving is delivered as an “infomercial” and is highly consumer centric, meaning that we have the best interest of the consumer at heart. For this reason our audience trusts us and knows that the content they are watching is informative and helpful.
In brief,
We say things that businesses often overlook or forget to say,
We say things from a consumer’s point of view in an easy to understand language,
We say things that solves problems or meets a demand, and
We say things about a product that will ultimately make the company behind it look
This form of new marketing is called “Brand Journalism” and we are VERY GOOD at it.
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Every Video has a “Call to Action” strategy
One of the great features on eZeliving.com is our call to action strategy. Under every video presentation is a business banner that will help lead viewers to a point of sale. Simply by clicking on the banner below visitors on each page will be directed to a business website where they can be served. For our business clients this will help them shorten the sale cycle by driving prescreened leads to their POS (point of sale).
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Every video has its own distribution channel
eZeliving.com has a content distribution and video
promotion strategy like no other media outlet.
We are plugged in through social media such as Facebook with over 100,000 followers across our lifestyle network of associations.
Our videos are also syndicated on Radio and TV with a regional reach of over 18,000,000 viewers across the Middle East.
Our guarantee to our clients is minimum 5,000 views on each video clip we post in less than 90 days.
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So here is the AMAZING OFFER,
SPONSORSHIP OFFER - (ONE YEAR COMMITMENT)
• 2 to 4 webcasts per month (2 – 3 minutes long) that will talk about your products & services in a consumer centric language.
• 1st page Google ranking of the Webisode headline within 24 hours
• Call to action banner below each video that will drive traffic to your website
• Social media distribution across platforms
